Categories – PRISM Awards

PRISM Awards 2020 Categories

Business-to-business: For an excellent business-to-business public relations campaign.
Community Relations: For community relations campaigns not conducted by government/local authorities.
Corporate responsibility: For excellence and leadership in Corporate Social Responsibility.
Environmental: A public relations campaign on an environmental issue with substantial results on society.
Financial services: Use of public relations for a financial product or service.
Healthcare: For an outstanding public relations campaign in the pharmaceuticals or healthcare industry.
Investor relations: Use of public relations and communication in the investor relations space.
NGO campaign: For an effective public relations campaign by a charity or non-governmental organisation targeting a specific issue. Reduced entry fee for registered charities entering in-house – the Non-Profit Organisation Number must appear on the entry form – not entered by the consultancy – for details please contact info@prisa.co.za.
Public Affairs: A well-planned and orchestrated public affairs (lobbying) campaign that clearly influenced or changed public policy.

Public Relations on a shoestring: For an imaginative public relations campaign done on a small budget.
Public sector: For an effective public sector (local authorities, councils, government departments or government authorities) campaign that used public relations tactics to raise knowledge or awareness of an issue or change behaviour.
Resources: For the successful use of public relations in the resources industries.
Sponsorship: For an innovative public relations campaign that promoted or created awareness of sponsorship of an event or activity.
Technology: For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns.
Travel & tourism: For the successful use of public relations in the transport, travel, hotel or tourism industries.
Arts and entertainment: For a PR campaign in arts or entertainment.
Food and beverage: For a PR campaign to promote a new or existing food or beverage.
Gaming and virtual reality: For a PR campaign that launched a development in the gaming or VR industry.
Sport: For the successful use of public relations to promote a sport for itself or to a community.

Launch of a new service or product: For well-planned public relations activities around the launch of a service or product
Best use of an event to build / change reputation (Event management): For the planning and delivery of a successful event with a public relations dimension.
Social Media as the primary method of Communication (best use of social to lead a campaign): For excellence in the use of social media as a public relations tool.
Corporate communication: For excellence in enhancing a company’s overall reputation through corporate communication. The campaign must take place over a period of time (at least 6 months) and not rely solely on a launch date.
Crisis management (specific scoring criteria): Example of excellent communication management during a crisis. Statement of the Problem/ Opportunity (20), Methodology including planning (20), Execution (40), Evaluation (20)
Crisis Communication Online: For excellence in the use of digital media during a crisis
Internal or employee communication: For a creative internal communication campaign that engaged and informed personnel.
Publications: For public relations publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format. Statement of Problem/ Opportunity (30), Research (10), Execution (30), Evaluation (30)

Communication Research (specific scoring criteria): For research conducted for the development of business/communication strategies.
Media relations: For effective traditional media relations in a public relations campaign.
Consumer public relations for an existing product, service or category. For imaginative public relations activities around a consumer product.
Digital media relations: For a public relations campaign showing creativity in its use of digital media.
Influencer management: For a PR campaign that made use of identified influencers beyond traditional media.
Integration of traditional and new media: For the creative integration of traditional and social media in a PR campaign.
International campaign: For a co-ordinated public relations campaign in more than one country.
Reputation and brand management: For the creative positioning a company image or brand.