Maritha Pritchard is a Lecturer in the Department of Strategic Communication at the University of Johannesburg. Her published research interest is social media and she has presented on the topic at several local and international conferences, including at the PRISA annual conferences. Maritha has over 20 years’ industry experience in public relations and has lectured for over 10 years in public relations, media studies and journalism. A past PRISM award winner, Maritha regularly conducts industry workshops, including PRISA CPD workshops in social media. She will graduate with a Doctorate degree in September. Her thesis focused on social media and reputation management.