Tasneem Carrim

Tasneem has worked with two South African Presidents: Mandela and Mbeki in the formative years of our young democracy, responsible for media research and media engagement. At SARS she developed a passion for behaviour change theory through the development of the SARS filing–season campaign and a taxpayer education strategy for SARS. Tasneem has expertise in strategic campaign development and crisis communication – having run the operations centre in the 2010 FIFA World Cup and the funeral of Tata Madiba.

Tasneem is the acting Deputy Director-General at the Government Communications and Information System (GCIS), responsible for communication policy, research, media buying, media analysis and the digital, print and electronic products of the GCIS.