On 04 June 2021, Africa’s most sought-after awards in the public relations and communications industry, the PRISM Awards, announced this year’s winners.
In a virtual format hosted by TV Presenter, Thabiso Makhubela, and judged by industry peers, digital strategy development agency, Retroviral, walked away with this year’s most coveted award, the South African Campaign of the Year award for their #MyKreepyTeacher campaign for Kreepy Krauly. #MyKreepyTeacher is an excellent parody of the Netflix documentary, My Octopus Teacher, produced by South African Craig Foster.
Other industry favourites went to DNA Brand Architects for Best Large PR Agency, Magna Carta for the International Campaign, Best PR Professional went to Razor PR’s Dustin Chick and Student Campaign of the Year to University of Johannesburg (UJ).
The industry was also introduced to this year’s PRISM Young Voices (PYV) – PR Land’s under 30 talent set to take the industry by storm. DNA Brand Architects All Star, Sicelo Vilakazi was announced as the PYV of the Year for the 2019 cohort as voted for by his peers.
“We appreciate the steadfast support from our consultancies that enter work into the awards process, and after such a challenging year with COVID-19, this year’s awards are in honour of the work, and the people behind each campaign, and of course our outstanding judges, who spend hours ensuring that the best campaigns get the recognition they deserve.” Said Palesa Madumo, Convenor of the PRISM Awards 2021.